A 50-year-old brand with an iconic product — and a website letting them down.
Classic Chesterfield had strong brand recognition and an iconic product range. But their digital presence wasn’t converting interest into enquiries. Buyers searching for exactly what they offered were finding competitors first — and the gap was costing them significant revenue every month.
They came to Optweb Digital to rebuild both their website and their search presence from the ground up — without losing the rankings they’d accumulated over the years.